PMA Films: “Social Studies: A Tribute to Frederick Wiseman”: The Store (1983)

Directed by Frederick Wiseman. 118 minutes. Not Rated. In English.

Screening as part of "Social Studies: A Tribute to Frederick Wiseman."

The Store is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.