How P3 Brings the PMA into Focus

How P3 Brings the PMA into Focus

You’ve probably noticed: video is everywhere these days. Whether it’s at your home, in your news feed, or on your smartphone, video is one of the easiest and most effective ways to communicate a lot of information in a short amount of time. Over the past few years, we’ve made a commitment to creating a video library to promote our exhibitions, programs, and special events. You can find it all at vimeo.com/thepma, and when you’re there you’ll see a lot of great work by Portland’s own p3. The creative team at p3 are among the first people we call when we need another perspective on how to share all the great things that are happening at the museum. They’ve created trailers for exhibitions, shorts for social media campaigns, and produced the Lights Across Congress projection that helped attract more than 5,000 people to the museum when
we reopened in February 2017. Most recently, they have helped us create a series of ads for the Susie Konkel Pass, promoting the PMA as a place where teens can hang out and just be themselves.

We spoke with several people at p3 about the company and this collaboration, and this is what they had to say.

What’s the p3 mission?
Morgan Myer, Partner/DP:
Over the years, it naturally became evident that we were gravitating towards making videos that have these subtle qualities—things like truth, nuance, restraint, balance, and maybe a touch of humor. We think the videos for the Susie Konkel Pass reflect these themes beautifully while supporting the broader goals of the PMA.

How is working with the PMA different than other clients?
CJ Lampman, Principal/Executive Producer:
Working with the PMA has been an unbelievably rewarding creative experience for us. It’s an arts institution that wants to see art in everything—all the way down to their marketing videos. We’ve really embraced that directive and run with it.

What do you hope to convey through your work for the museum?
Brian Chin, Partner/Director:
Although our work for the museum has ranged widely in both form and function, we’ve always striven to communicate the core message with an artistic simplicity. We believe that the deconstruction of more complex ideas always yields a more compelling story. Whether we’re crafting abstract animations or capturing emotion on human faces, we aim to establish a trust with the museum’s diverse and thoughtful audience, and we are fortunate to be able to take certain creative risks as we know our work will be viewed and considered with a high level of sophistication.

What was the project that you enjoyed most of the past few years and why?
Nate Gilliss, Senior Animator/Designer:
The one project that stands out to me is the large-scale projection Lights Across Congress. It was technically ambitious, it let us be as creative as we dared, and it ultimately let us engage with our community in a way that felt very unique and exciting. We were astonished by the turnout on such a cold night in February—but it goes to show how much people in Portland love and value creativity!

For more information about p3, visit p3maine.com

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October 31, 2018
Director of Communications

Graeme is a Maine native who, after ten years living in New York and the west coast, decided to come back and set up shop in Portland. In addition to the PMA, he's held positions at GQ, Rogues Gallery, and Might & Main. He lives in Yarmouth, where he spends most of his free time with his daughters, Ramona and Maude.